Summit, which as since been renamed Asante Asset Management, started working to redevelop the former Desert Inn after acquiring the property for $6 million in 2013. It was a long road for the hotel’s owners. What was involved in bringing Hard Rock to Daytona Beach? A few weeks later, the hotel presented a donation of 20 Fender Squire Stratocaster guitars to the district to be distributed to music classrooms countywide. In case you’re wondering about those sacrificed guitars, they were broken or worn-out instruments donated by Volusia County Schools. Meanwhile, other VIP guests took guided tours of the hotel’s memorabilia, a collection with a Florida focus represented by photos of the Beatles in Miami Beach and guitars once used by Florida-based icons such as the Allman Brothers and Tom Petty.įive year milestone: Hard Rock Hotel marks 5 years in Daytona Beach with new pool deck, memorabilia Honored guests smash guitars during the ceremonial grand opening of the Hard Rock Hotel in May 2018 in Daytona Beach.
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